Umit Gumusten

Are Middlemen in International Trade Obsolete in the Digital Age?

The role of the middleman in international trade has been around for centuries, but with the digital revolution in full swing, it’s definitely not what it used to be. Anyone involved in

Strategy

September 25, 2024

Agility vs Long-Term Planning: Finding the Right Mix

Planning is important. We hear this all the time. But in a world that moves as

Strategy

September 18, 2024

The Psychology of Strategic Negotiation: What You Can Learn from Diplomats

Negotiation is everywhere, from closing business deals to workplace dynamics, and even the decision on where

Business·Marketing

September 13, 2024

Using Big Data to Grow Your Small Business

Big data, huh? You think you’ve heard that term thrown around you quite a lot, especially

Entrepreneur

September 11, 2024

Must We Be Capitalist to Be an Entrepreneur?: A Non-capitalist Entrepreneur Perspective

Perhaps the most immediate archetype that comes to mind any time the issue of business comes

The Timeless Art of Persuasion: A Review of Aristotle’s ‘Rhetoric’

October 6, 2024

by Umit Gumusten

When it comes to understanding the art of persuasion, Aristotle’s Rhetoric is considered one of the foundational texts in Western thought. Written in the 4th century BCE, it stands as a testament to the timeless nature of communication principles. In Rhetoric, Aristotle dissects the components of effective speech and argumentation, providing a

Opinion

May 2, 2024

Happy Labour Day! The Importance of the Organized Working Class in Türkiye

Early yesterday morning I started following the news from Istanbul. The first photos that landed on X in the early hours were a harbinger of how May 1 would go. The police had set up a barricade in front of the Bozdoğan arch. There was no passage beyond Saraçhane. Istanbul had literally

International Relations

January 8, 2024

Why Cultural Intelligence Is Your Business Passport in the Global Marketplace

In today’s hyperconnected world, business isn’t just about cornering the local market – it’s about navigating a labyrinth of diverse cultures, languages, and customs. To conquer this global maze, one essential tool becomes indispensable: cultural intelligence (CQ). But what exactly is CQ, and why should it be the secret weapon in every

International Trade·Marketing·Strategy

January 1, 2024

Exporting in 2024: How B2B Companies Can Go Global with Digital Marketing

In today’s interconnected world, the possibilities for businesses to expand beyond their borders are vast. For B2B companies, reaching international markets offers numerous advantages, from accessing new customer segments to diversifying revenue streams. However, successfully entering the global arena requires a strategic approach, and in 2024, that crucial weapon is “digital marketing”.

International Relations·Opinion

October 9, 2023

Shifting Alliances in an Era of Intertwined Blocs

In a world characterized by rapid globalization and dynamic geopolitical shifts, the traditional delineation of blocs led by superpowers has given way to a more complex and intertwined landscape. The days of a clear-cut Western bloc led by the United States and an Eastern bloc led by Russia are fading into history.

Opinion

October 1, 2023

The IMEC Agreement: A Sweet Distraction or Realistic Corridor?

The recent G20 summit held in 2023 saw the world’s leading economies come together to discuss pressing global issues and explore potential solutions. Amidst the discussions on climate change, economic recovery, and the ongoing pandemic, one significant development that garnered attention was the creation of the Indo-Middle East Corridor (IMEC) agreement. This

Opinion

September 28, 2023

Türkiye’s Challenging Balancing Act in a Multipolar World

In the ever-shifting landscape of international relations, Türkiye finds itself at a crossroads, juggling the delicate art of diplomacy between the East and the West. In a world where multipolarity is the new norm, the nation’s ability to navigate these contrasting alliances and cooperation mechanisms is being put to the test. As

Opinion

September 28, 2023

Global Trade in Flux

In the dynamic world of global trade, the month of July 2023 presented an intriguing landscape of fluctuations and disparities. According to the monthly CPB World Trade Monitor, the global merchandise trade experienced a 0.6% decrease compared to the previous month, June. This trend was consistent with the preceding month’s decline of

Payment Terms

June 5, 2023

Bill of Exchange: The Key Payment Instrument in International Trade Finance

In international trade finance, sellers rely on various payment instruments to ensure secure and efficient transactions. One such instrument that plays a vital role in trade operations is the “bill of exchange.” This article aims to provide an in-depth understanding of bill of exchange, including their significance, working mechanism, types, and practical

International Trade

February 7, 2023

Unlock the Potential of Your International Business with Trade Finance

Prospect: Your prices are OK. But our payment policy lets us work only T/T 45 days after B/L. You: Sorry, but we work only [30% in advance and the balance before shipment.] Prospect: [lost comm.] How many times have you not done business with a prospect just because you had doubts about

Marketing

January 29, 2023

Get the Most Out of Your Marketing Efforts with A/B Testing

What is A/B Testing A/B testing, aka split testing, is a marketing method used to optimize our marketing performance by comparing two versions of a web page or any marketing related asset (email, ad, pop up, app, etc.). Basically we test two different variants on two separate groups and after a test

International Trade

January 22, 2023

8 Aspects To Consider Before Going Global With Your Business

While businesses are experiencing the worldwide storm, SMEs particularly feel the pinch to the bone. This pushes them to consider going global. However, sometimes the journey of exporting may end up with worse consequences. Running a business is a significant undertaking, and expanding operations to a global scale requires even more effort

Opinion

January 19, 2023

Davos Summit: Leaders Optimistic About Global Economy Despite Mixed Signals

All leaders and top government officials are racing to make optimistic statements about the global economy. The DAVOS summit also gave them the opportunity to voice their forecast, expectations, concerns and hopes. These days, we see both good and bad numbers and news at the same time. Here are the headlines: