Competitor Analysis

Competitor Analysis in International Trade and How to Conduct One

What is Competitor Analysis?

Competitor analysis is a holistic work of identifying the rivals of a company, finding out their strategies that make them successful in the industry, detecting threats and discovering opportunities to pave the way for developing strategic moves.

Competitor analysis helps businesses be proactive, take right actions, foresee the future trends and develop rocksolid strategies to get ahead of their rivals.

There are so few niches with moats that surround them. In almost every profitable business there is competition; however, where there is competition, there is a war to win. And each business struggles to gain a foothold in this war. Whoever fights better will dominate the larger area.

Keep Reading
Inbound Marketing for Exporters

Inbound Marketing Made Easy For Exporters

What is Inbound Marketing?

Inbound marketing is a methodology applied to attract potential customers to your brand using SEO, content marketing, social media etc. through all effective channels that put you in front of your target audience and lay the groundwork for engaging with them.

The most effective way to engage your audience is to create high-quality and useful content that educates, inspires and brings them closer to your brand.

While inbound marketing mainly aims at converting a lead into an advocate of a brand; when it comes to international trade, its first goal is to attract the potential buyers and get them to contact you in person using various types of CTAs (Call to Action).

Keep Reading