Strategy Archives - Umit Gumusten

Agility vs Long-Term Planning: Finding the Right Mix

Planning is important. We hear this all the time. But in a world that moves as fast as ours, is it really enough to stick to a rigid plan? On the flip side, being flexible and agile sounds ideal too, but can

September 25, 2024

Strategy

The Psychology of Strategic Negotiation: What You Can Learn from Diplomats

Negotiation is everywhere, from closing business deals to workplace dynamics, and even the decision on where to take the next family vacation. Success versus frustrating impasse often hinges on one pivotal factor: strategy. And when it comes to the mastery of strategic

September 18, 2024

Business·Strategy

Total Factor Productivity: Understanding the Elusive Key to Economic Growth

Productivity is considered by many to be the locomotive driving growth and therefore setting the course of nations and industries in the modern world economy. Of the many ways available for measuring productivity, one usually stands out because of its comprehensive nature:

September 9, 2024

Business·Strategy

Mastering the VUCA: Strategies for Success in an Unpredictable World

The 21st century has seen some change dramatically in the way organizations operate and compete. In such a world, traditional strategies and long-term planning are increasingly being challenged by rapid and unpredictable change. Thus, the term VUCA-an acronym for Volatility, Uncertainty, Complexity,

September 3, 2024

Capital Expenditures (CAPEX) and Operational Expenditures (OPEX)

Strategy

CAPEX vs. OPEX: Key Differences and Strategic Implications

In the world of business finance, understanding the difference between Capital Expenditures (CAPEX) and Operational Expenditures (OPEX) is crucial. These two terms represent distinct categories of business expenses, each with its own implications for a company’s financial health, tax obligations, and long-term

September 1, 2024

Business·Entrepreneur·Strategy

SMART vs. CLEAR: The Future of Goal Setting in a Dynamic World

In the ever-evolving landscape of business and personal development, the way we set goals has a profound impact on our success and satisfaction. Whether you’re an entrepreneur launching a startup, a manager leading a team, or an individual striving for personal growth,

August 30, 2024

International Trade·Marketing·Strategy

Exporting in 2024: How B2B Companies Can Go Global with Digital Marketing

In today’s interconnected world, the possibilities for businesses to expand beyond their borders are vast. For B2B companies, reaching international markets offers numerous advantages, from accessing new customer segments to diversifying revenue streams. However, successfully entering the global arena requires a strategic

January 1, 2024

Strategy

Where To Start Your Internationalization Strategy

As in every business model, your goal of becoming an exporter should be based on a roadmap that navigates you to go global step by step. To do this, you’ll firstly need an honest self assessment of your organization. We can only

March 26, 2022