Umit Gumusten, Author at Umit Gumusten

Business·International Relations·International Trade

Why Cultural Intelligence Is Your Business Passport in the Global Marketplace

In today’s hyperconnected world, business isn’t just about cornering the local market – it’s about navigating a labyrinth of diverse cultures, languages, and customs. To conquer this global maze, one essential tool becomes indispensable: cultural intelligence (CQ). But what exactly is CQ,

January 8, 2024

International Trade·Marketing·Strategy

Exporting in 2024: How B2B Companies Can Go Global with Digital Marketing

In today’s interconnected world, the possibilities for businesses to expand beyond their borders are vast. For B2B companies, reaching international markets offers numerous advantages, from accessing new customer segments to diversifying revenue streams. However, successfully entering the global arena requires a strategic

January 1, 2024

Global Economy·International Relations·International Trade·Opinion

Shifting Alliances in an Era of Intertwined Blocs

In a world characterized by rapid globalization and dynamic geopolitical shifts, the traditional delineation of blocs led by superpowers has given way to a more complex and intertwined landscape. The days of a clear-cut Western bloc led by the United States and

October 9, 2023

Global Economy·International Trade·Opinion

The IMEC Agreement: A Sweet Distraction or Realistic Corridor?

The recent G20 summit held in 2023 saw the world’s leading economies come together to discuss pressing global issues and explore potential solutions. Amidst the discussions on climate change, economic recovery, and the ongoing pandemic, one significant development that garnered attention was

October 1, 2023

Opinion

Türkiye’s Challenging Balancing Act in a Multipolar World

In the ever-shifting landscape of international relations, Türkiye finds itself at a crossroads, juggling the delicate art of diplomacy between the East and the West. In a world where multipolarity is the new norm, the nation’s ability to navigate these contrasting alliances

September 28, 2023

Global Economy·Opinion

Global Trade in Flux

In the dynamic world of global trade, the month of July 2023 presented an intriguing landscape of fluctuations and disparities. According to the monthly CPB World Trade Monitor, the global merchandise trade experienced a 0.6% decrease compared to the previous month, June.

September 28, 2023