Umit Gumusten

Helping businesses grow for over 10 years.
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The Psychology of Strategic Negotiation: What You Can Learn from Diplomats

Negotiation is everywhere, from closing business deals to workplace dynamics, and even the decision on where to take the next family vacation. Success versus frustrating impasse often hinges on one pivotal factor: strategy. And when it comes to the mastery of strategic

September 18, 2024

Book Review

Walking the Tightrope: The Fragile Path to Freedom in The Narrow Corridor

In a world where the balance between state and society is always a determinant factor in the fate of nations, “The Narrow Corridor” by Daron Acemoğlu and James A. Robinson gives a completely new look to the complex relations between power and

September 13, 2024

Business·Marketing

Using Big Data to Grow Your Small Business

Big data, huh? You think you’ve heard that term thrown around you quite a lot, especially over recent years. It sounds kind of scary, especially if you happen to be running a small business. Perhaps it makes you say, “Isn’t big data

September 13, 2024

Entrepreneur

Must We Be Capitalist to Be an Entrepreneur?: A Non-capitalist Entrepreneur Perspective

Perhaps the most immediate archetype that comes to mind any time the issue of business comes up is that of a strong and ruthless capitalist. That ideal dominates the popular narratives of enterprise: an unrelenting pursuit of profit, growth at all costs,

September 11, 2024

Business·Strategy

Total Factor Productivity: Understanding the Elusive Key to Economic Growth

Productivity is considered by many to be the locomotive driving growth and therefore setting the course of nations and industries in the modern world economy. Of the many ways available for measuring productivity, one usually stands out because of its comprehensive nature:

September 9, 2024

Entrepreneur·Marketing

Crafting a Presentation with Impact: Understanding Your Audience from Multiple Perspectives

When creating a presentation, one of the most crucial steps is understanding your audience. This process is commonly referred to as audience analysis, and it plays a pivotal role in shaping the message, tone, and style of your presentation. However, it’s essential

September 7, 2024

Business·Strategy

Mastering the VUCA: Strategies for Success in an Unpredictable World

The 21st century has seen some change dramatically in the way organizations operate and compete. In such a world, traditional strategies and long-term planning are increasingly being challenged by rapid and unpredictable change. Thus, the term VUCA-an acronym for Volatility, Uncertainty, Complexity,

September 3, 2024

Capital Expenditures (CAPEX) and Operational Expenditures (OPEX)

Strategy

CAPEX vs. OPEX: Key Differences and Strategic Implications

In the world of business finance, understanding the difference between Capital Expenditures (CAPEX) and Operational Expenditures (OPEX) is crucial. These two terms represent distinct categories of business expenses, each with its own implications for a company’s financial health, tax obligations, and long-term

September 1, 2024

Business·Entrepreneur·Strategy

SMART vs. CLEAR: The Future of Goal Setting in a Dynamic World

In the ever-evolving landscape of business and personal development, the way we set goals has a profound impact on our success and satisfaction. Whether you’re an entrepreneur launching a startup, a manager leading a team, or an individual striving for personal growth,

August 30, 2024

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Walking the Tightrope: The Fragile Path to Freedom in The Narrow Corridor

In a world where the balance between state and society is always a determinant factor in the fate of nations, “The Narrow

Umit Gumusten

The Psychology of Strategic Negotiation: What You Can Learn from Diplomats

Walking the Tightrope: The Fragile Path to Freedom in The Narrow Corridor

Using Big Data to Grow Your Small Business

Must We Be Capitalist to Be an Entrepreneur?: A Non-capitalist Entrepreneur Perspective

Total Factor Productivity: Understanding the Elusive Key to Economic Growth

Crafting a Presentation with Impact: Understanding Your Audience from Multiple Perspectives

Mastering the VUCA: Strategies for Success in an Unpredictable World

CAPEX vs. OPEX: Key Differences and Strategic Implications

SMART vs. CLEAR: The Future of Goal Setting in a Dynamic World

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