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Create a pro website

How An Ideal Website That Converts Should Be

When it comes to promoting your brand, I can’t imagine anything better than the corporate website. Yes, social media is great too, but their algorithms recommend to the users other related pages as well. So, your competitors appear on the screen of your audience’s devices next to your profile at the same time. How beautiful!

This is what best illustrates the difference between a website and a social media platform.

When a potential customer clicks through your website, they only focus on your brand and nothing to draw their attention to a competitor’s profile.

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Competitor Analysis

Competitor Analysis in International Trade and How to Conduct One

What is Competitor Analysis?

Competitor analysis is a holistic work of identifying the rivals of a company, finding out their strategies that make them successful in the industry, detecting threats and discovering opportunities to pave the way for developing strategic moves.

Competitor analysis helps businesses be proactive, take right actions, foresee the future trends and develop rocksolid strategies to get ahead of their rivals.

There are so few niches with moats that surround them. In almost every profitable business there is competition; however, where there is competition, there is a war to win. And each business struggles to gain a foothold in this war. Whoever fights better will dominate the larger area.

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Inbound Marketing for Exporters
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Inbound Marketing Made Easy For Exporters

What is Inbound Marketing?

Inbound marketing is a methodology applied to attract potential customers to your brand using SEO, content marketing, social media etc. through all effective channels that put you in front of your target audience and lay the groundwork for engaging with them.

The most effective way to engage your audience is to create high-quality and useful content that educates, inspires and brings them closer to your brand.

While inbound marketing mainly aims at converting a lead into an advocate of a brand; when it comes to international trade, its first goal is to attract the potential buyers and get them to contact you in person using various types of CTAs (Call to Action).

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tariffs and non-tariff barriers
tariffs and non-tariff barriers

Understanding Tariffs And Non-Tariff Barriers To Trade

Tariffs are customs duties imposed on merchandise imports by governments. A country or a trade block imposes a tariff  either to a country or to a specific product. For the latter, it’s important to know the correct product code as the customs duties are applied according to HS Code.

It’s crucial for exporters to know about tariffs and non-tariff barriers before deciding to enter a certain country. They are also an important criteria when doing target market research as they directly affect the buying behaviors of importers.

Companies undoubtedly tend to import goods from the countries where there are low or no tariffs and non-tariff barriers to trade. 

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Where to start your internationalization strategy

Where To Start Your Internationalization Strategy

As in every business model, your goal of becoming an exporter should be based on a roadmap that navigates you to go global step by step. To do this, you’ll firstly need an honest self assessment of your organization.

We can only talk about a viable strategy that brings the expected results when your roadmap is designed to align with your goals, capabilities and resources. These are basically 3 major pillars of a solid strategy.

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