Umit Gumusten

Are Middlemen in International Trade Obsolete in the Digital Age?

The role of the middleman in international trade has been around for centuries, but with the digital revolution in full swing, it’s definitely not what it used to be. Anyone involved in

Strategy

September 25, 2024

Agility vs Long-Term Planning: Finding the Right Mix

Planning is important. We hear this all the time. But in a world that moves as

Strategy

September 18, 2024

The Psychology of Strategic Negotiation: What You Can Learn from Diplomats

Negotiation is everywhere, from closing business deals to workplace dynamics, and even the decision on where

Business·Marketing

September 13, 2024

Using Big Data to Grow Your Small Business

Big data, huh? You think you’ve heard that term thrown around you quite a lot, especially

Entrepreneur

September 11, 2024

Must We Be Capitalist to Be an Entrepreneur?: A Non-capitalist Entrepreneur Perspective

Perhaps the most immediate archetype that comes to mind any time the issue of business comes

The Timeless Art of Persuasion: A Review of Aristotle’s ‘Rhetoric’

October 6, 2024

by Umit Gumusten

When it comes to understanding the art of persuasion, Aristotle’s Rhetoric is considered one of the foundational texts in Western thought. Written in the 4th century BCE, it stands as a testament to the timeless nature of communication principles. In Rhetoric, Aristotle dissects the components of effective speech and argumentation, providing a

Book Review

July 21, 2024

Navigating Your Career Journey with Entrepreneurial Insight – “The Startup of You”

In “The Startup of You,” Reid Hoffman, co-founder of LinkedIn, and Ben Casnocha present a compelling argument: to thrive in today’s competitive and ever-changing job market, individuals must think and act like entrepreneurs. The book is not just a manual for startup founders but a comprehensive guide for anyone looking to advance

Book Review

July 16, 2024

Rethinking Marketing Strategies: A Review of Byron Sharp’s “How Brands Grow”

Overview “How Brands Grow” by Byron Sharp is a compelling and groundbreaking work that challenges conventional wisdom in the field of marketing. Drawing on empirical research and scientific principles, Sharp dispels many of the myths that have long dominated marketing strategy and practice. His insights are particularly valuable for professionals aiming to

Opinion

July 15, 2024

The July 15: A Theater of Power Consolidation

The July 15 coup attempt in Türkiye, which marks its anniversary, is a contentious and complex event that has significantly altered the country’s political landscape. However, beneath the surface of the official narrative lies a perspective that views the coup attempt as nothing more than a theatrical performance orchestrated by President Recep

The Shifting Political Landscape: A Global Perspective

Opinion

July 14, 2024

The Shifting Political Landscape: A Global Perspective

The political landscape is undergoing significant transformation. Traditionally, the left and right wings have occupied distinct ideological territories. However, recent global developments suggest a convergence towards the center by left-wing politicians, while right-wing politicians are forming a more unified, global front. This shift is reshaping the dynamics of political influence and power

"The Book of Five Rings" by Miyamoto Musashi

Book Review

July 14, 2024

Mastering Strategy and Self-Discipline: “The Book of Five Rings”

Overview “The Book of Five Rings” is a classic text on kenjutsu and the martial arts in general, written by the famed Japanese swordsman Miyamoto Musashi. The book, originally composed in 1645, is a philosophical and practical guide to the way of the samurai. Musashi’s insights extend beyond the battlefield, offering wisdom

Entrepreneur

July 14, 2024

Overcoming Common Entrepreneurial Challenges

Starting a business can be both exciting and overwhelming. As an entrepreneur, you are constantly faced with challenges that test your resilience and determination. From securing funding to managing a team, the journey of entrepreneurship can be filled with obstacles. But the good news is, these challenges can be overcome with the

The Power of Networking: Building Relationships that Drive Business Growth

Entrepreneur

July 12, 2024

Networking: Building Relationships That Fuel Growth

In today’s fast-paced and interconnected world, the adage “It’s not what you know, but who you know” holds more truth than ever. Networking has become a cornerstone of business success, and building strong, meaningful relationships can be the catalyst for significant growth. Whether you are an entrepreneur, a seasoned professional, or just

Mastering Negotiation: A Review of "Never Split the Difference" by Chris Voss

Book Review

July 12, 2024

Mastering Negotiation: A Review of “Never Split the Difference” by Chris Voss

In the realm of negotiation, few books stand out as both immensely practical and deeply insightful. “Never Split the Difference” by Chris Voss is one such gem. As someone who has found great value in its pages, I can attest to its transformative potential for anyone looking to master the art of

Marketing

July 11, 2024

The Power of Branding: Why It’s Crucial for Long-Term Success

In today’s fast-paced and competitive business landscape, the importance of branding cannot be overstated. Whether you’re a small business owner, a seasoned entrepreneur, or a multinational corporation, building and maintaining a strong brand is essential for long-term success. Having worked across various industries and seen the inner workings of many companies, I’ve

Book Review

July 11, 2024

Unlocking Success with ‘The Goal’

As a seasoned professional navigating the intricate world of business, I have always sought literature that not only educates but also inspires. “The Goal” by Eliyahu M. Goldratt stands out as a beacon of wisdom and practical insight, not just for business enthusiasts but for anyone looking to improve their approach to

Opinion

May 2, 2024

Happy Labour Day! The Importance of the Organized Working Class in Türkiye

Early yesterday morning I started following the news from Istanbul. The first photos that landed on X in the early hours were a harbinger of how May 1 would go. The police had set up a barricade in front of the Bozdoğan arch. There was no passage beyond Saraçhane. Istanbul had literally

International Relations

January 8, 2024

Why Cultural Intelligence Is Your Business Passport in the Global Marketplace

In today’s hyperconnected world, business isn’t just about cornering the local market – it’s about navigating a labyrinth of diverse cultures, languages, and customs. To conquer this global maze, one essential tool becomes indispensable: cultural intelligence (CQ). But what exactly is CQ, and why should it be the secret weapon in every