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The power of branding

The Power of Branding: Why It’s Crucial for Long-Term Success

In today’s fast-paced and competitive business landscape, the importance of branding cannot be overstated. Whether you’re a small business owner, a seasoned entrepreneur, or a multinational corporation, building and maintaining a strong brand is essential for long-term success. Having worked across
July 11, 2024
The book review of "The Goal"

Unlocking Success with ‘The Goal’

As a seasoned professional navigating the intricate world of business, I have always sought literature that not only educates but also inspires. “The Goal” by Eliyahu M. Goldratt stands out as a beacon of wisdom and practical insight, not just for
July 11, 2024
Turkiyes Act

Türkiye’s Challenging Balancing Act in a Multipolar World

In the ever-shifting landscape of international relations, Türkiye finds itself at a crossroads, juggling the delicate art of diplomacy between the East and the West. In a world where multipolarity is the new norm, the nation’s ability to navigate these contrasting
September 28, 2023
Global trade

Global Trade in Flux

In the dynamic world of global trade, the month of July 2023 presented an intriguing landscape of fluctuations and disparities. According to the monthly CPB World Trade Monitor, the global merchandise trade experienced a 0.6% decrease compared to the previous month,
September 28, 2023
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Umit Gumusten

Hi There!

Hi, my name is Ümit. Welcome to my blog! Here, I explore the topics that fascinate me, sharing inspiring stories, insightful articles, and thought-provoking case studies. Join me on a journey of discovery, enrichment, and growth as we dive into the subjects that ignite my passion and curiosity.

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