The power of branding

The Power of Branding: Why It’s Crucial for Long-Term Success

In today’s fast-paced and competitive business landscape, the importance of branding cannot be overstated. Whether you’re a small business owner, a seasoned entrepreneur, or a multinational corporation, building and maintaining a strong brand is essential for long-term success. Having worked
July 11, 2024
How to Deal With Discount Requests

How To Deal With The Discount Requests

You may say that one of the best ways keeping the customer from going to a competitor is answering to the discount requests. This is quite understandable. However, do you think it’s
SWOT Analysis

What is SWOT Analysis?

SWOT analysis, acronym of “Strengths, Weaknesses, Opportunities, Threats”, is a strategic planning tool that allows you to dig deeper in terms of understanding the current situation of your business and taking future

International Trade Finance


The book review of "The Goal"

Unlocking Success with ‘The Goal’

As a seasoned professional navigating the intricate world of business, I have always sought literature that not only educates but also inspires. “The Goal” by Eliyahu M. Goldratt stands out as a beacon of wisdom and practical insight, not just for
July 11, 2024
Dates Market

Dates Market

Global market research on fresh and dried dates. Get the insights into dates market and discover the top exporters and importers.
February 3, 2023
world coffee market

Coffee Market

Discover the insights on the global coffee market, including production, consumption, and trade statistics.
January 26, 2023
Is this the end of globalization

Is This The End Of Globalization?

While the world is going through challenging times, the same old concerns came up again. Is the world going back to the times when rich nations are closing doors to the world? Is protectionism coming back? Have we come to the
January 15, 2023
what new year brings to us

3 Major Powers And What The New Year Brings

Considering the global political and economic situation, we cannot say that we are starting 2023 with positive news and forecasts all over the world. Global growth projection of the World Bank, rising inflation and expected recession… On top of that, the
January 13, 2023
Export Marketing Strategy

How To Craft Your Export Marketing Strategy

You have done your research and identified target markets you can compete in and you are at the export marketing phase. Now you have big opportunities for your business’s growth and it’s time to figure out how to introduce your brand
March 13, 2022
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Umit Gumusten

Hi There!

Hi, my name is Ümit. I am an international trade strategist. This is my my blog where I share my knowledge about international trade. I hope to be useful to everyone who is interested in learning about international trade, branding, marketing and all about entrepreneurship.


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