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what new year brings to us
Opinion

3 Major Powers And What The New Year Brings

Considering the global political and economic situation, we cannot say that we are starting 2023 with positive news and forecasts all over the world. Global growth projection of the World Bank, rising inflation and expected recession… On top of that, the rising

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January 13, 2023
how to overcome sales objections like a master
Marketing

Sales Objections And How To Overcome Like A Master

Two things never end: the normality of potential customers’ sales objections without understanding at the beginning, and salespeople know it. Both are eternally unchanging judgments. That’s what makes things complicated and stressful. And the fact that consumers are being exposed to advertisements,

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January 9, 2023
Create a pro website
Marketing

How An Ideal Website That Converts Should Be

When it comes to promoting your brand, I can’t imagine anything better than the corporate website. Yes, social media is great too, but their algorithms recommend to the users other related pages as well. So, your competitors appear on the screen of

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May 22, 2022
Competitor Analysis
Business

Competitor Analysis in International Trade and How to Conduct One

What is Competitor Analysis? Competitor analysis is a holistic work of identifying the rivals of a company, finding out their strategies that make them successful in the industry, detecting threats and discovering opportunities to pave the way for developing strategic moves. Competitor

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May 7, 2022
Inbound Marketing for Exporters
Business/Marketing

Inbound Marketing Made Easy For Exporters

What is Inbound Marketing? Inbound marketing is a methodology applied to attract potential customers to your brand using SEO, content marketing, social media etc. through all effective channels that put you in front of your target audience and lay the groundwork for

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April 22, 2022
tariffs and non-tariff barriers
International Trade

Understanding Tariffs And Non-Tariff Barriers To Trade

Tariffs are customs duties imposed on merchandise imports by governments. A country or a trade block imposes a tariff  either to a country or to a specific product. For the latter, it’s important to know the correct product code as the customs

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April 6, 2022
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Umit Gumusten

Hi There!

Hi, my name is Ümit. I am an international trade strategist. This is my my blog where I share my knowledge about international trade. I hope to be useful to everyone who is interested in learning about international trade, branding, marketing and all about entrepreneurship.

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Cash against documents

Cash Against Documents (CAD) | Payment Terms In International Trade

CAD, short for “Cash Against Documents”, is a payment method

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