Umit Gumusten

Get the Most Out of Your Marketing Efforts with A/B Testing

What is A/B Testing A/B testing, aka split testing, is a marketing method used to optimize our marketing performance by comparing two

January 29, 2023

Commodities

Coffee Market

Discover the insights on the global coffee market, including production, consumption, and trade statistics.

January 26, 2023

International Trade

8 Aspects To Consider Before Going Global With Your Business

While businesses are experiencing the worldwide storm, SMEs particularly feel the pinch to the bone. This pushes them to consider going global.

January 22, 2023

Global Economy·Opinion

Davos Summit: Leaders Optimistic About Global Economy Despite Mixed Signals

All leaders and top government officials are racing to make optimistic statements about the global economy. The DAVOS summit also gave them

January 19, 2023

Global Economy·Opinion

Is This The End Of Globalization?

While the world is going through challenging times, the same old concerns came up again. Is the world going back to the

January 15, 2023

Opinion

3 Major Powers And What The New Year Brings

Considering the global political and economic situation, we cannot say that we are starting 2023 with positive news and forecasts all over

January 13, 2023

how to overcome sales objections like a master

Marketing

Sales Objections And How To Overcome Like A Master

Two things never end: the normality of potential customers’ sales objections without understanding at the beginning, and salespeople know it. Both are

January 9, 2023

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