Business trips can be challenging depending on the country you are visiting in terms of cultural differences, food, timezone, accommodation, transportation, climate, security issues or else. Especially if you are planning to visit more than one company from different countries in a
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Of the conversations I’ve had with smes about failing to go global, I hear these 3 arguments most commonly: We have been trying to export our products for long, but we couldn’t even do one. Our rival who opened last year has
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You have done your research and identified target markets you can compete in and you are at the export marketing phase. Now you have big opportunities for your business’s growth and it’s time to figure out how to introduce your brand to
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Most exporters have more than one target market for their products as people’s buying and consuming behaviors are identical. A Mexican, Turk, German, Indian and Indonesian eats bread, drives a car, watches TV, wears clothes etc. Besides basic needs, they differentiate in
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Export documents, besides finding international buyers and closing the deal, constitute the most important part in international trade. Without having the knowledge of documentation, convincing prospects of buying doesn’t mean anything. Among the essentials of international trade, having knowledge of documentation comes
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Deciding to start exporting can be daunting for small businesses that have no knowledge of international trade. This is quite understandable, because what we do not experience is a mystery to us; until we get to try. In the age of globalization,
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