Umit Gumusten

July 21, 2024

Unlocking Potential: The Transformative Power of Mentorship

In the dynamic world of entrepreneurship, success is often attributed to innovation, determination, and strategic planning. However, one crucial element that consistently stands out in the journey of successful entrepreneurs is mentorship. Mentors provide invaluable guidance, support, and insights that

Social Entrepreneurship: Making a Difference While Making a Profit

In an age where consumers are increasingly valuing sustainability and social responsibility, social entrepreneurship has emerged as a powerful model that combines the passion for social change with the rigor and innovation of entrepreneurship. Social entrepreneurs aim to solve societal

July 21, 2024

The Shifting Political Landscape: A Global Perspective

The political landscape is undergoing significant transformation. Traditionally, the left and right wings have occupied

July 14, 2024

Practical Strategies for Navigating and Overcoming Entrepreneurial Hurdles

Overcoming Common Entrepreneurial Challenges

Starting a business can be both exciting and overwhelming. As an entrepreneur, you are constantly

July 14, 2024

Opinion

eight EU member states are urging a reassessment of the EU’s strategy on Syria.

Reevaluating the EU’s Approach to Syria: A Call for a Proactive and Pragmatic Policy

July 24, 2024

In light of recent calls by eight EU member states for a reassessment of the European Union’s strategy on Syria, it’s clear

Kazakhstan’s Critical Minerals: The New Geopolitical Chess Piece

July 22, 2024

As the world shifts towards renewable energy, the demand for critical minerals like nickel, copper, and lithium is surging. At the heart

The July 15: A Theater of Power Consolidation

July 15, 2024

The July 15 coup attempt in Türkiye, which marks its anniversary, is a contentious and complex event that has significantly altered the

Happy Labour Day! The Importance of the Organized Working Class in Türkiye

May 2, 2024

Early yesterday morning I started following the news from Istanbul. The first photos that landed on X in the early hours were

Shifting Alliances in an Era of Intertwined Blocs

October 9, 2023

In a world characterized by rapid globalization and dynamic geopolitical shifts, the traditional delineation of blocs led by superpowers has given way

The IMEC Agreement: A Sweet Distraction or Realistic Corridor?

October 1, 2023

The recent G20 summit held in 2023 saw the world’s leading economies come together to discuss pressing global issues and explore potential

International Trade

Exporting in 2024: How B2B Companies Can Go Global with Digital Marketing

January 1, 2024

International Trade·Marketing·Strategy

In today’s interconnected world, the possibilities for businesses to expand beyond their borders are vast. For B2B companies, reaching international markets offers numerous advantages, from accessing new customer segments to diversifying revenue streams. However, successfully entering the global arena requires a strategic approach, and in 2024, that crucial weapon is “digital marketing”.

Bill of Exchange: The Key Payment Instrument in International Trade Finance

In international trade finance, sellers rely on various payment instruments to ensure

June 5, 2023

Unlock the Potential of Your International Business with Trade Finance

Prospect: Your prices are OK. But our payment policy lets us work

February 7, 2023

8 Aspects To Consider Before Going Global With Your Business

While businesses are experiencing the worldwide storm, SMEs particularly feel the pinch

January 22, 2023

Competitor Analysis in International Trade and How to Conduct One

What is Competitor Analysis? Competitor analysis is a holistic work of identifying

May 7, 2022

Entrepreneur

The Art of Pitching: How to Present Your Business to Investors

July 24, 2024

Pitching your business to investors is an art form that can make or break your entrepreneurial journey. Whether you’re a seasoned entrepreneur or a

Marketing

The Power of Branding: Why It’s Crucial for Long-Term Success

July 11, 2024

In today’s fast-paced and competitive business landscape, the importance of branding cannot be overstated. Whether you’re a small business owner, a seasoned entrepreneur, or

Marketing

Get the Most Out of Your Marketing Efforts with A/B Testing

January 29, 2023

What is A/B Testing A/B testing, aka split testing, is a marketing method used to optimize our marketing performance by comparing two versions of

International Relations

How to Master International Relations: Key Areas for Expertise and Success

July 23, 2024

International relations (IR) is a multifaceted and dynamic field that shapes the interactions between nations, influences global policies, and impacts every aspect of our

International Relations

Shaping Policy from the Ground Up: The Impact of Public Opinion on Foreign Policy

July 22, 2024

In democratic societies, the voices of citizens play a crucial role in shaping the direction of national policies, including foreign policy. While elected officials

International Relations

How Culture, Media, and Diplomacy Shape Global Relations

July 21, 2024

In the intricate web of international relations, power is not solely measured by military might or economic strength. A subtler, yet profoundly impactful, form

International Relations

Why Cultural Intelligence Is Your Business Passport in the Global Marketplace

January 8, 2024

In today’s hyperconnected world, business isn’t just about cornering the local market – it’s about navigating a labyrinth of diverse cultures, languages, and customs.

Strategy

Where To Start Your Internationalization Strategy

March 26, 2022

As in every business model, your goal of becoming an exporter should be based on a roadmap that navigates you to go global step by step. To do this, you’ll firstly need

Strategy

So, So You Think You Can Sell

March 19, 2022

Of the conversations I’ve had with smes about failing to go global, I hear these 3 arguments most commonly:

5 Effective Market Entry Strategies Alternative To Direct Exporting

February 26, 2022

Most exporters have more than one target market for their products as people’s buying and consuming behaviors are identical. A Mexican, Turk, German, Indian and Indonesian eats bread, drives a car, watches

How To Do A Bulletproof Target Market Research For Exporting

January 22, 2022

The importance of SMEs in international trade is incontrovertible and every government desires their small businesses to become a global company. However, due to several reasons they have difficulty in retaining their

How To Deal With The Discount Requests

You may say that one of the best ways keeping the customer from going to a competitor is answering to the discount requests. This is quite understandable. However, do you think it’s

What is SWOT Analysis?

SWOT analysis, acronym of “Strengths, Weaknesses, Opportunities, Threats”, is a strategic planning tool that allows you to dig deeper in terms of understanding the current situation of your business and taking future

PEST Analysis | A Tool For Your Export Strategy

PEST Analysis, an acronym for Political, Economic, Social and Technological, is a useful tool to help businesses to analyze markets in different aspects. It is used to assess a market whether it

Book Review

Timeless Wisdom: An In-Depth Review of “The Art of War” by Sun Tzu

July 23, 2024

“The Art of War” by Sun Tzu, an ancient Chinese military treatise, is often hailed as one of the greatest books on strategy ever written. Though its primary focus is on warfare, the wisdom contained within its pages transcends the battlefield, offering profound insights into leadership, strategy, and human nature. Written over

Book Review

Navigating Your Career Journey with Entrepreneurial Insight – “The Startup of You”

July 21, 2024

In “The Startup of You,” Reid Hoffman, co-founder of LinkedIn, and Ben Casnocha present a compelling argument: to thrive in today’s competitive and ever-changing job market, individuals must think and act like entrepreneurs. The book is not just a manual for startup founders but a comprehensive guide for anyone looking to advance

Book Review

Rethinking Marketing Strategies: A Review of Byron Sharp’s “How Brands Grow”

July 16, 2024

Overview “How Brands Grow” by Byron Sharp is a compelling and groundbreaking work that challenges conventional wisdom in the field of marketing. Drawing on empirical research and scientific principles, Sharp dispels many of the myths that have long dominated marketing strategy and practice. His insights are particularly valuable for professionals aiming to

"The Book of Five Rings" by Miyamoto Musashi

Book Review

Mastering Strategy and Self-Discipline: “The Book of Five Rings”

July 14, 2024

Overview “The Book of Five Rings” is a classic text on kenjutsu and the martial arts in general, written by the famed Japanese swordsman Miyamoto Musashi. The book, originally composed in 1645, is a philosophical and practical guide to the way of the samurai. Musashi’s insights extend beyond the battlefield, offering wisdom

Book Review

Mastering Negotiation: A Review of “Never Split the Difference” by Chris Voss

July 12, 2024

In the realm of negotiation, few books stand out as both immensely practical and deeply insightful. “Never Split the Difference” by Chris Voss is one such gem. As someone who has found great value in its pages, I can attest to its transformative potential for anyone looking to master the art of

Travel

Travel

Sigmaringen: Hohenzollern Castle’s Shadowed Fairy Tale Town

July 24, 2024

On the recommendation of a friend, we embarked on a journey from Stuttgart to explore Sigmaringen. My friend had shown me some photos, and the integrated structure of the river with the city was incredibly impressive. Additionally, the castle’s location, nestled within the city, and its magnificent architecture

Latest

Entrepreneur

Mastering Strategic Thinking: Your Blueprint for Success

Unlocking the Power of Strategic Thinking Let’s dive into a topic that’s a game-changer in both personal and professional realms: strategic thinking. This isn’t just for CEOs or military generals—it’s a skill everyone can develop to make better decisions, solve problems

July 24, 2024

The Power of Networking: Building Relationships that Drive Business Growth

Entrepreneur

Networking: Building Relationships That Fuel Growth

In today’s fast-paced and interconnected world, the adage “It’s not what you know, but who you know” holds more truth than ever. Networking has become a cornerstone of business success, and building strong, meaningful relationships can be the catalyst for significant

July 12, 2024

Book Review

Unlocking Success with ‘The Goal’

As a seasoned professional navigating the intricate world of business, I have always sought literature that not only educates but also inspires. “The Goal” by Eliyahu M. Goldratt stands out as a beacon of wisdom and practical insight, not just for

July 11, 2024

Opinion

Türkiye’s Challenging Balancing Act in a Multipolar World

In the ever-shifting landscape of international relations, Türkiye finds itself at a crossroads, juggling the delicate art of diplomacy between the East and the West. In a world where multipolarity is the new norm, the nation’s ability to navigate these contrasting

September 28, 2023

Global Economy·Opinion

Global Trade in Flux

In the dynamic world of global trade, the month of July 2023 presented an intriguing landscape of fluctuations and disparities. According to the monthly CPB World Trade Monitor, the global merchandise trade experienced a 0.6% decrease compared to the previous month,

September 28, 2023

Global Economy·Opinion

Davos Summit: Leaders Optimistic About Global Economy Despite Mixed Signals

All leaders and top government officials are racing to make optimistic statements about the global economy. The DAVOS summit also gave them the opportunity to voice their forecast, expectations, concerns and hopes. These days, we see both good and bad numbers

January 19, 2023

Global Economy·Opinion

Is This The End Of Globalization?

While the world is going through challenging times, the same old concerns came up again. Is the world going back to the times when rich nations are closing doors to the world? Is protectionism coming back? Have we come to the

January 15, 2023