Umit Gumusten

January 29, 2023

Marketing

Get the Most Out of Your Marketing Efforts with A/B Testing

What is A/B Testing A/B testing, aka split testing, is a marketing method used to optimize our marketing performance by comparing two versions of a web page or any marketing related asset (email, ad, pop up, app, etc.). Basically we

Read More →

8 Aspects To Consider Before Going Global With Your Business

While businesses are experiencing the worldwide storm, SMEs particularly feel the pinch to the bone. This pushes them to consider going global. However, sometimes the journey of exporting may end up with worse consequences. Running a business is a significant

January 22, 2023

how to overcome sales objections like a master

Sales Objections And How To Overcome Like A Master

Two things never end: the normality of potential customers’ sales objections without understanding at the

January 9, 2023

Competitor Analysis in International Trade and How to Conduct One

What is Competitor Analysis? Competitor analysis is a holistic work of identifying the rivals of

May 7, 2022

Opinion

Davos Summit: Leaders Optimistic About Global Economy Despite Mixed Signals

January 19, 2023

All leaders and top government officials are racing to make optimistic statements about the global economy. The DAVOS summit also gave them the opportunity to voice their forecast, expectations, concerns and hopes. These days, we see both good and bad numbers and
Read More →
Is This The End Of Globalization?

January 15, 2023

While the world is going through challenging times, the same old concerns came up again. Is the world going back to the times when rich nations are closing doors to the world? Is protectionism coming back? Have we come to the end
Read More →
3 Major Powers And What The New Year Brings

January 13, 2023

Considering the global political and economic situation, we cannot say that we are starting 2023 with positive news and forecasts all over the world. Global growth projection of the World Bank, rising inflation and expected recession… On top of that, the rising
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Marketing

Marketing

How An Ideal Website That Converts Should Be

When it comes to promoting your brand, I can’t imagine anything better than the corporate website. Yes, social media is great too, but their

Business/Marketing

Inbound Marketing Made Easy For Exporters

What is Inbound Marketing? Inbound marketing is a methodology applied to attract potential customers to your brand using SEO, content marketing, social media etc.

Entrepreneur

Top Tips On How To Prepare For A Successful Business Trip

Business trips can be challenging depending on the country you are visiting in terms of cultural differences, food, timezone, accommodation, transportation, climate, security issues

Marketing

How To Craft Your Export Marketing Strategy

You have done your research and identified target markets you can compete in and you are at the export marketing phase. Now you have

Entrepreneur

How productive are you?

Do you consume entrepreneurial stuff just for joy like a kid’s watching cartoons or do you do it to incorporate the tips, ideas etc.

Marketing

Marketing Isn’t Advertising

Sometimes I hear people saying “I hate marketers. All they do is try to sell their products to me. They are everywhere: in my

Entrepreneur

Inspirational Movies Every Entrepreneur Should Watch

If you’re looking for an inspiration or a good movie just to enjoy your time, these movies will make your day.

Entrepreneur

Business Email Examples

In every line of business, email is probably the most commonly used means of communication in the world; especially for those whose native languages

International Trade

Understanding Tariffs And Non-Tariff Barriers To Trade

April 6, 2022

International Trade

Tariffs are customs duties imposed on merchandise imports by governments. A country or a trade block imposes a tariff either to a country or to a specific product. For the latter, it’s important to know the correct product code as the customs duties are applied according to HS Code. It’s crucial for exporters to know about tariffs and non-tariff barriers

How to Export Goods Under FOB Incoterms® 2020 Rules

FOB, short for “Free on Board”, is one of the most preferred

March 30, 2022

Are You Fit For Export? Self Assessment Questions To Ask Before You Start Exporting

Deciding to start exporting can be daunting for small businesses that have

February 12, 2022

How To Find Buyers To Export Your Products

Every business owner confidently stands behind their products or services and they

February 2, 2022

7 Reason To Start Exporting In The New Year

If you are still a brick and mortar SME that has a

January 16, 2022

Strategy

Where To Start Your Internationalization Strategy

As in every business model, your goal of becoming an exporter should be based on a

So, So You Think You Can Sell

Of the conversations I’ve had with smes about failing to go global, I hear these 3

5 Effective Market Entry Strategies Alternative To Direct Exporting

Most exporters have more than one target market for their products as people’s buying and consuming

How To Do A Bulletproof Target Market Research For Exporting

The importance of SMEs in international trade is incontrovertible and every government desires their small businesses

Incoterms

INCOTERMS 2020 | CIF – COST INSURANCE FREIGHT

CIF, short for “Cost Insurance Freight”, means that the exporter is obligated to deliver the goods to the buyer by placing them aboard the vessel which it paid for and cover the insurance as well. The exporter assumes all the costs of

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June 6, 2021

Incoterms

INCOTERMS 2020 | CFR – COST AND FREIGHT

CFR, short for “Cost and Freight”, means that the exporter is obligated to deliver the goods on board the vessel arranged by the exporter itself. Until the goods are placed aboard the ship, the exporter bears all risks and costs of loading

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June 5, 2021

Incoterms

INCOTERMS 2020 | FOB – FREE ON BOARD

FOB, short for “Free on Board”, means that the exporter is obligated to deliver the goods aboard the vessel designated by the importer at the agreed delivery port in the country of export.

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June 4, 2021

Latest

Commodities

Dates Market

Global market research on fresh and dried dates. Get the insights into dates market and discover the top exporters and importers.

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February 3, 2023

Marketing

Get the Most Out of Your Marketing Efforts with A/B Testing

What is A/B Testing A/B testing, aka split testing, is a marketing method used to optimize our marketing performance by comparing two versions of a web page or any marketing related asset (email, ad, pop up, app, etc.). Basically we test two

Read More →

January 29, 2023

Commodities

Coffee Market

Discover the insights on the global coffee market, including production, consumption, and trade statistics.

Read More →

January 26, 2023

International Trade

8 Aspects To Consider Before Going Global With Your Business

While businesses are experiencing the worldwide storm, SMEs particularly feel the pinch to the bone. This pushes them to consider going global. However, sometimes the journey of exporting may end up with worse consequences. Running a business is a significant undertaking, and

Read More →

January 22, 2023

Global Economy/Opinion

Davos Summit: Leaders Optimistic About Global Economy Despite Mixed Signals

All leaders and top government officials are racing to make optimistic statements about the global economy. The DAVOS summit also gave them the opportunity to voice their forecast, expectations, concerns and hopes. These days, we see both good and bad numbers and

Read More →

January 19, 2023

Global Economy/Opinion

Is This The End Of Globalization?

While the world is going through challenging times, the same old concerns came up again. Is the world going back to the times when rich nations are closing doors to the world? Is protectionism coming back? Have we come to the end

Read More →

January 15, 2023

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