Umit Gumusten

Are Middlemen in International Trade Obsolete in the Digital Age?

The role of the middleman in international trade has been around for centuries, but with the digital revolution in full swing, it’s definitely not what it used to be. Anyone involved in

Strategy

September 25, 2024

Agility vs Long-Term Planning: Finding the Right Mix

Planning is important. We hear this all the time. But in a world that moves as

Strategy

September 18, 2024

The Psychology of Strategic Negotiation: What You Can Learn from Diplomats

Negotiation is everywhere, from closing business deals to workplace dynamics, and even the decision on where

Business·Marketing

September 13, 2024

Using Big Data to Grow Your Small Business

Big data, huh? You think you’ve heard that term thrown around you quite a lot, especially

Entrepreneur

September 11, 2024

Must We Be Capitalist to Be an Entrepreneur?: A Non-capitalist Entrepreneur Perspective

Perhaps the most immediate archetype that comes to mind any time the issue of business comes

The Timeless Art of Persuasion: A Review of Aristotle’s ‘Rhetoric’

October 6, 2024

by Umit Gumusten

When it comes to understanding the art of persuasion, Aristotle’s Rhetoric is considered one of the foundational texts in Western thought. Written in the 4th century BCE, it stands as a testament to the timeless nature of communication principles. In Rhetoric, Aristotle dissects the components of effective speech and argumentation, providing a

Strategy

February 26, 2022

5 Effective Market Entry Strategies Alternative To Direct Exporting

Most exporters have more than one target market for their products as people’s buying and consuming behaviors are identical. A Mexican, Turk, German, Indian and Indonesian eats bread, drives a car, watches TV, wears clothes etc. Besides basic needs, they differentiate in terms of geographical, cultural and economic factors. While one likes

Documentation

February 19, 2022

Export Documents Used In International Trade

Export documents, besides finding international buyers and closing the deal, constitute the most important part in international trade. Without having the knowledge of documentation, convincing prospects of buying doesn’t mean anything. Among the essentials of international trade, having knowledge of documentation comes first. Although every country and every industry has their own

International Trade

February 12, 2022

Are You Fit For Export? Self Assessment Questions To Ask Before You Start Exporting

Deciding to start exporting can be daunting for small businesses that have no knowledge of international trade. This is quite understandable, because what we do not experience is a mystery to us; until we get to try. In the age of globalization, the number of businesses that start exporting are exponentially increasing

International Trade

February 2, 2022

How To Find Buyers To Export Your Products

Every business owner confidently stands behind their products or services and they like to promote themselves in this vein. But when it comes to finding buyers, it turns out to be an issue that doesn’t have to do with how good their products are. If the plan is to go global, then

Strategy

January 22, 2022

How To Do A Bulletproof Target Market Research For Exporting

The importance of SMEs in international trade is incontrovertible and every government desires their small businesses to become a global company. However, due to several reasons they have difficulty in retaining their presence in the international arena. It’s mostly because they skip developing their long haul internationalization strategy which requires a well

International Trade

January 16, 2022

7 Reason To Start Exporting In The New Year

If you are still a brick and mortar SME that has a domestic customer base, maybe this year is the time to start exporting. With so many online and offline resources and help from governmental bodies there is no excuse of not having enough knowledge and guidance. These challenging times also led

Entrepreneur

January 7, 2022

How productive are you?

Do you consume entrepreneurial stuff just for joy like a kid’s watching cartoons or do you do it to incorporate the tips, ideas etc. into your life practices? You can’t be successful by watching successful people, listening to all those podcasts or reading entrepreneurial books. They are there to inspire you. Instead

Strategy

January 6, 2022

How To Deal With The Discount Requests

You may say that one of the best ways keeping the customer from going to a competitor is answering to the discount requests. This is quite understandable. However, do you think it’s going to be a one-time-thing? Will the future orders’ price reduction be out of the question? Or do you believe

Marketing

December 22, 2021

Marketing Isn’t Advertising

Sometimes I hear people saying “I hate marketers. All they do is try to sell their products to me. They are everywhere: in my inbox, social media accounts, tv, newspaper.” To escape from such an intrusion, they use ad blockers, premium version of youtube, streaming services like Netflix and so on. Apparently

Strategy

December 11, 2021

What is SWOT Analysis?

SWOT analysis, acronym of “Strengths, Weaknesses, Opportunities, Threats”, is a strategic planning tool that allows you to dig deeper in terms of understanding the current situation of your business and taking future steps more firmly and accurately. How closely are you dealing with the growth of your brand? Is your ego bigger

Strategy

December 8, 2021

PEST Analysis | A Tool For Your Export Strategy

PEST Analysis, an acronym for Political, Economic, Social and Technological, is a useful tool to help businesses to analyze markets in different aspects. It is used to assess a market whether it will be a good fit for you. While PEST Analysis is framed by these four domains to study, it could