Umit Gumusten

Are Middlemen in International Trade Obsolete in the Digital Age?

The role of the middleman in international trade has been around for centuries, but with the digital revolution in full swing, it’s definitely not what it used to be. Anyone involved in

Strategy

September 25, 2024

Agility vs Long-Term Planning: Finding the Right Mix

Planning is important. We hear this all the time. But in a world that moves as

Strategy

September 18, 2024

The Psychology of Strategic Negotiation: What You Can Learn from Diplomats

Negotiation is everywhere, from closing business deals to workplace dynamics, and even the decision on where

Business·Marketing

September 13, 2024

Using Big Data to Grow Your Small Business

Big data, huh? You think you’ve heard that term thrown around you quite a lot, especially

Entrepreneur

September 11, 2024

Must We Be Capitalist to Be an Entrepreneur?: A Non-capitalist Entrepreneur Perspective

Perhaps the most immediate archetype that comes to mind any time the issue of business comes

The Timeless Art of Persuasion: A Review of Aristotle’s ‘Rhetoric’

October 6, 2024

by Umit Gumusten

When it comes to understanding the art of persuasion, Aristotle’s Rhetoric is considered one of the foundational texts in Western thought. Written in the 4th century BCE, it stands as a testament to the timeless nature of communication principles. In Rhetoric, Aristotle dissects the components of effective speech and argumentation, providing a

Opinion

January 15, 2023

Is This The End Of Globalization?

While the world is going through challenging times, the same old concerns came up again. Is the world going back to the times when rich nations are closing doors to the world? Is protectionism coming back? Have we come to the end of globalization? How will our country be affected by the

Opinion

January 13, 2023

3 Major Powers And What The New Year Brings

Considering the global political and economic situation, we cannot say that we are starting 2023 with positive news and forecasts all over the world. Global growth projection of the World Bank, rising inflation and expected recession… On top of that, the rising tension among the three major powers The USA, EU and

how to overcome sales objections like a master

Marketing

January 9, 2023

Sales Objections And How To Overcome Like A Master

Two things never end: the normality of potential customers’ sales objections without understanding at the beginning, and salespeople know it. Both are eternally unchanging judgments. That’s what makes things complicated and stressful. And the fact that consumers are being exposed to advertisements, insistent calls, text messages and emails throughout the day does

Marketing

May 22, 2022

How An Ideal Website That Converts Should Be

When it comes to promoting your brand, I can’t imagine anything better than the corporate website. Yes, social media is great too, but their algorithms recommend to the users other related pages as well. So, your competitors appear on the screen of your audience’s devices next to your profile at the same

International Trade

May 7, 2022

Competitor Analysis in International Trade and How to Conduct One

What is Competitor Analysis? Competitor analysis is a holistic work of identifying the rivals of a company, finding out their strategies that make them successful in the industry, detecting threats and discovering opportunities to pave the way for developing strategic moves. Competitor analysis helps businesses be proactive, take right actions, foresee the

Marketing

April 22, 2022

Inbound Marketing Made Easy For Exporters

What is Inbound Marketing? Inbound marketing is a methodology applied to attract potential customers to your brand using SEO, content marketing, social media etc. through all effective channels that put you in front of your target audience and lay the groundwork for engaging with them. The most effective way to engage your

International Trade

April 6, 2022

Understanding Tariffs And Non-Tariff Barriers To Trade

Tariffs are customs duties imposed on merchandise imports by governments. A country or a trade block imposes a tariff either to a country or to a specific product. For the latter, it’s important to know the correct product code as the customs duties are applied according to HS Code. It’s crucial for

International Trade

March 30, 2022

How to Export Goods Under FOB Incoterms® 2020 Rules

FOB, short for “Free on Board”, is one of the most preferred shipping methods in international transportation. According to FOB rules, the exporter is obligated to deliver the goods aboard the vessel designated by the importer at the agreed delivery port in the country of export.

Strategy

March 26, 2022

Where To Start Your Internationalization Strategy

As in every business model, your goal of becoming an exporter should be based on a roadmap that navigates you to go global step by step. To do this, you’ll firstly need an honest self assessment of your organization. We can only talk about a viable strategy that brings the expected results

Entrepreneur

March 20, 2022

Top Tips On How To Prepare For A Successful Business Trip

Business trips can be challenging depending on the country you are visiting in terms of cultural differences, food, timezone, accommodation, transportation, climate, security issues and so on. Especially if you are planning to visit more than one company from different countries in a certain time. As it will not be a touristic

Strategy

March 19, 2022

So, So You Think You Can Sell

Of the conversations I’ve had with smes about failing to go global, I hear these 3 arguments most commonly:

Marketing

March 13, 2022

How To Craft Your Export Marketing Strategy

You have done your research and identified target markets you can compete in and you are at the export marketing phase. Now you have big opportunities for your business’s growth and it’s time to figure out how to introduce your brand to those markets and penetrate in an effective and efficient way.