Where To Start Your Internationalization Strategy

As in every business model, your goal of becoming an exporter should be based on a roadmap that navigates you to go global step by step. To do this, you’ll firstly need an honest self assessment of your organization. We can only

6 mins read

So, So You Think You Can Sell

Of the conversations I’ve had with smes about failing to go global, I hear these 3 arguments most commonly: We have been trying to export our products for long, but we couldn’t even do one. Our rival who opened last year has

14 mins read

How To Do A Bulletproof Target Market Research For Exporting

The importance of SMEs in international trade is incontrovertible and every government desires their small businesses to become a global company. However, due to several reasons they have difficulty in retaining their presence in the international arena. It’s mostly because they skip

8 mins read

How To Deal With The Discount Requests

You may say that one of the best ways keeping the customer from going to a competitor is answering to the discount requests. This is quite understandable. However, do you think it’s going to be a one-time-thing? Will the future orders’ price

5 mins read

What is SWOT Analysis?

SWOT analysis, acronym of “Strengths, Weaknesses, Opportunities, Threats”, is a strategic planning tool that allows you to dig deeper in terms of understanding the current situation of your business and taking future steps more firmly and accurately. How closely are you dealing

5 mins read