Umit Gumusten

Must We Be Capitalist to Be an Entrepreneur?: A Non-capitalist Entrepreneur Perspective

Perhaps the most immediate archetype that comes to mind any time the issue of business comes up is that of a strong and ruthless capitalist. That ideal dominates the popular narratives of

by Umit Gumusten

September 11, 2024

Mastering the VUCA: Strategies for Success in an Unpredictable World

The 21st century has seen some change dramatically in the way organizations

SMART vs. CLEAR: The Future of Goal Setting in a Dynamic World

In the ever-evolving landscape of business and personal development, the way we

Social Entrepreneurship: Making a Difference While Making a Profit

In an age where consumers are increasingly valuing sustainability and social responsibility,

The Shifting Political Landscape: A Global Perspective

The political landscape is undergoing significant transformation. Traditionally, the left and right

Practical Strategies for Navigating and Overcoming Entrepreneurial Hurdles

Overcoming Common Entrepreneurial Challenges

Starting a business can be both exciting and overwhelming. As an entrepreneur,

The Power of Networking: Building Relationships that Drive Business Growth

Networking: Building Relationships That Fuel Growth

In today’s fast-paced and interconnected world, the adage “It’s not what you

Latest

Strategy

September 18, 2024

The Psychology of Strategic Negotiation: What You Can Learn from Diplomats

Negotiation is everywhere, from closing business deals to workplace dynamics, and even the decision on where to take the next family vacation. Success versus frustrating impasse often hinges on one pivotal factor: strategy. And when it comes to the mastery of strategic negotiation, few better examples exist than diplomats.

Book Review

September 13, 2024

Walking the Tightrope: The Fragile Path to Freedom in The Narrow Corridor

In a world where the balance between state and society is always a determinant factor in the fate of nations, “The Narrow Corridor” by Daron Acemoğlu and James A. Robinson gives a completely new look to the complex relations between power and freedom.

Business·Marketing

September 13, 2024

Using Big Data to Grow Your Small Business

Big data, huh? You think you’ve heard that term thrown around you quite a lot, especially over recent years. It sounds kind of scary, especially if you happen to be running a small business. Perhaps it makes you say, “Isn’t big data just for huge corporations or tech giants?”

Business·Strategy

September 9, 2024

Total Factor Productivity: Understanding the Elusive Key to Economic Growth

Productivity is considered by many to be the locomotive driving growth and therefore setting the course of nations and industries in the modern world economy. Of the many ways available for measuring productivity, one usually stands out because of its comprehensive nature: “Total Factor Productivity, (TFP)”. While sounding technical at first glance,

Entrepreneur·Marketing

September 7, 2024

Crafting a Presentation with Impact: Understanding Your Audience from Multiple Perspectives

When creating a presentation, one of the most crucial steps is understanding your audience. This process is commonly referred to as audience analysis, and it plays a pivotal role in shaping the message, tone, and style of your presentation. However, it’s essential to recognize that different stakeholders within your audience—customers, team members,

Capital Expenditures (CAPEX) and Operational Expenditures (OPEX)

Strategy

September 1, 2024

CAPEX vs. OPEX: Key Differences and Strategic Implications

In the world of business finance, understanding the difference between Capital Expenditures (CAPEX) and Operational Expenditures (OPEX) is crucial. These two terms represent distinct categories of business expenses, each with its own implications for a company’s financial health, tax obligations, and long-term strategy. Whether you’re an entrepreneur running a startup, a finance

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Walking the Tightrope: The Fragile Path to Freedom in The Narrow Corridor

In a world where the balance between state and society is always a determinant factor in the fate of nations, “The Narrow

Opinion

The Decline of Türkiye’s International Standing Under Erdogan’s Leadership

In his speech at the AKP Rize Provincial Organization Meeting, President Tayyip Erdogan addressed several critical issues, including the ongoing Israeli occupation in Gaza.

July 30, 2024

Opinion

eight EU member states are urging a reassessment of the EU’s strategy on Syria.

Reevaluating the EU’s Approach to Syria: A Call for a Proactive and Pragmatic Policy

In light of recent calls by eight EU member states for a reassessment of the European Union’s strategy on Syria, it’s clear that a

July 24, 2024

Opinion

Kazakhstan’s Critical Minerals: The New Geopolitical Chess Piece

As the world shifts towards renewable energy, the demand for critical minerals like nickel, copper, and lithium is surging. At the heart of this

July 22, 2024

Opinion

The July 15: A Theater of Power Consolidation

The July 15 coup attempt in Türkiye, which marks its anniversary, is a contentious and complex event that has significantly altered the country’s political

July 15, 2024

Opinion

International Trade

Exporting in 2024: How B2B Companies Can Go Global with Digital Marketing

In today’s interconnected world, the possibilities for businesses to expand beyond their borders are vast. For B2B companies, reaching international markets offers numerous advantages,

Bill of Exchange: The Key Payment Instrument in International Trade Finance

In international trade finance, sellers rely on various payment instruments to ensure secure and efficient transactions. One such instrument that plays a vital role

Unlock the Potential of Your International Business with Trade Finance

Prospect: Your prices are OK. But our payment policy lets us work only T/T 45 days after B/L. You: Sorry, but we work only

8 Aspects To Consider Before Going Global With Your Business

While businesses are experiencing the worldwide storm, SMEs particularly feel the pinch to the bone. This pushes them to consider going global. However, sometimes

Marketing

Navigating 2024: Essential Marketing Trends for Success

As we move through 2024, the marketing landscape continues to evolve rapidly. Staying current with the latest trends is crucial for maintaining a competitive

August 8, 2024

by

Umit Gumusten

Entrepreneur

The Essence of Entrepreneurship: Beyond Business

August 27, 2024

Entrepreneurship is often synonymous with starting and running a business. When we hear the word “entrepreneur,” we tend to think of someone who launches

Entrepreneur

The Art of Pitching: How to Present Your Business to Investors

July 24, 2024

Pitching your business to investors is an art form that can make or break your entrepreneurial journey. Whether you’re a seasoned entrepreneur or a

Entrepreneur

Mastering Strategic Thinking: Your Blueprint for Success

July 24, 2024

Unlocking the Power of Strategic Thinking Let’s dive into a topic that’s a game-changer in both personal and professional realms: strategic thinking. This isn’t

Entrepreneur

Unlocking Potential: The Transformative Power of Mentorship

July 21, 2024

In the dynamic world of entrepreneurship, success is often attributed to innovation, determination, and strategic planning. However, one crucial element that consistently stands out

Entrepreneur

Top Tips On How To Prepare For A Successful Business Trip

March 20, 2022

Business trips can be challenging depending on the country you are visiting in terms of cultural differences, food, timezone, accommodation, transportation, climate, security issues

International Relations

How to Master International Relations: Key Areas for Expertise and Success

International relations (IR) is a multifaceted and dynamic field that shapes the interactions between nations, influences global policies, and impacts every aspect of our

July 23, 2024

International Relations

Shaping Policy from the Ground Up: The Impact of Public Opinion on Foreign Policy

In democratic societies, the voices of citizens play a crucial role in shaping the direction of national policies, including foreign policy. While elected officials

July 22, 2024

International Relations

How Culture, Media, and Diplomacy Shape Global Relations

In the intricate web of international relations, power is not solely measured by military might or economic strength. A subtler, yet profoundly impactful, form

July 21, 2024

International Relations

Why Cultural Intelligence Is Your Business Passport in the Global Marketplace

In today’s hyperconnected world, business isn’t just about cornering the local market – it’s about navigating a labyrinth of diverse cultures, languages, and customs.

January 8, 2024

International Relations

Strategy

Where To Start Your Internationalization Strategy

March 26, 2022

As in every business model, your goal of becoming an exporter should be based on a roadmap that navigates you to go global step by step. To do this, you’ll firstly need

Strategy

So, So You Think You Can Sell

March 19, 2022

Of the conversations I’ve had with smes about failing to go global, I hear these 3 arguments most commonly:

5 Effective Market Entry Strategies Alternative To Direct Exporting

February 26, 2022

Most exporters have more than one target market for their products as people’s buying and consuming behaviors are identical. A Mexican, Turk, German, Indian and Indonesian eats bread, drives a car, watches

How To Do A Bulletproof Target Market Research For Exporting

January 22, 2022

The importance of SMEs in international trade is incontrovertible and every government desires their small businesses to become a global company. However, due to several reasons they have difficulty in retaining their

How To Deal With The Discount Requests

You may say that one of the best ways keeping the customer from going to a competitor is answering to the discount requests. This is quite understandable. However, do you think it’s

What is SWOT Analysis?

SWOT analysis, acronym of “Strengths, Weaknesses, Opportunities, Threats”, is a strategic planning tool that allows you to dig deeper in terms of understanding the current situation of your business and taking future

PEST Analysis | A Tool For Your Export Strategy

PEST Analysis, an acronym for Political, Economic, Social and Technological, is a useful tool to help businesses to analyze markets in different aspects. It is used to assess a market whether it