Umit Gumusten

Helping businesses grow for over 10 years.
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7 Reason To Start Exporting In The New Year

If you are still a brick and mortar SME that has a domestic customer base, maybe this year is the time to start exporting. With so many online and offline resources and help from governmental bodies there is no excuse of not

January 16, 2022

Entrepreneur

How productive are you?

Do you consume entrepreneurial stuff just for joy like a kid’s watching cartoons or do you do it to incorporate the tips, ideas etc. into your life practices? You can’t be successful by watching successful people, listening to all those podcasts or

January 7, 2022

Strategy

How To Deal With The Discount Requests

You may say that one of the best ways keeping the customer from going to a competitor is answering to the discount requests. This is quite understandable. However, do you think it’s going to be a one-time-thing? Will the future orders’ price

January 6, 2022

Marketing

Marketing Isn’t Advertising

Sometimes I hear people saying “I hate marketers. All they do is try to sell their products to me. They are everywhere: in my inbox, social media accounts, tv, newspaper.” To escape from such an intrusion, they use ad blockers, premium version

December 22, 2021

Strategy

What is SWOT Analysis?

SWOT analysis, acronym of “Strengths, Weaknesses, Opportunities, Threats”, is a strategic planning tool that allows you to dig deeper in terms of understanding the current situation of your business and taking future steps more firmly and accurately. How closely are you dealing

December 11, 2021

Strategy

PEST Analysis | A Tool For Your Export Strategy

PEST Analysis, an acronym for Political, Economic, Social and Technological, is a useful tool to help businesses to analyze markets in different aspects. It is used to assess a market whether it will be a good fit for you. While PEST Analysis

December 8, 2021

Logistics

Shipping Container Dimensions

20′ DC Container

December 7, 2021

International Trade

What is HS Code?

HS Code, short for Harmonized System Code, is an international product nomenclature developed by the World Customs Organization (WCO) to facilitate the trading of merchandise around the globe. The product nomenclature serves a number of purposes such as trade policies, quota control,

December 1, 2021

International Trade

Export Risks In International Trade

In addition to the big advantages it provides, exporting brings a number of risks along. Small and medium-sized enterprises that haste to start exporting asap generally plunge into contacting potential buyers in an attempt to sell their products without studying the markets

November 29, 2021