Umit Gumusten

Helping businesses grow for over 10 years.
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Davos Summit: Leaders Optimistic About Global Economy Despite Mixed Signals

All leaders and top government officials are racing to make optimistic statements about the global economy. The DAVOS summit also gave them the opportunity to voice their forecast, expectations, concerns and hopes. These days, we see both good and bad numbers and

January 19, 2023

Opinion

Is This The End Of Globalization?

While the world is going through challenging times, the same old concerns came up again. Is the world going back to the times when rich nations are closing doors to the world? Is protectionism coming back? Have we come to the end

January 15, 2023

Opinion

3 Major Powers And What The New Year Brings

Considering the global political and economic situation, we cannot say that we are starting 2023 with positive news and forecasts all over the world. Global growth projection of the World Bank, rising inflation and expected recession… On top of that, the rising

January 13, 2023

how to overcome sales objections like a master

Marketing

Sales Objections And How To Overcome Like A Master

Two things never end: the normality of potential customers’ sales objections without understanding at the beginning, and salespeople know it. Both are eternally unchanging judgments. That’s what makes things complicated and stressful. And the fact that consumers are being exposed to advertisements,

January 9, 2023

Marketing

How An Ideal Website That Converts Should Be

When it comes to promoting your brand, I can’t imagine anything better than the corporate website. Yes, social media is great too, but their algorithms recommend to the users other related pages as well. So, your competitors appear on the screen of

May 22, 2022

International Trade

Competitor Analysis in International Trade and How to Conduct One

What is Competitor Analysis? Competitor analysis is a holistic work of identifying the rivals of a company, finding out their strategies that make them successful in the industry, detecting threats and discovering opportunities to pave the way for developing strategic moves. Competitor

May 7, 2022

Marketing

Inbound Marketing Made Easy For Exporters

What is Inbound Marketing? Inbound marketing is a methodology applied to attract potential customers to your brand using SEO, content marketing, social media etc. through all effective channels that put you in front of your target audience and lay the groundwork for

April 22, 2022

International Trade

Understanding Tariffs And Non-Tariff Barriers To Trade

Tariffs are customs duties imposed on merchandise imports by governments. A country or a trade block imposes a tariff either to a country or to a specific product. For the latter, it’s important to know the correct product code as the customs

April 6, 2022

International Trade

How to Export Goods Under FOB Incoterms® 2020 Rules

FOB, short for “Free on Board”, is one of the most preferred shipping methods in international transportation. According to FOB rules, the exporter is obligated to deliver the goods aboard the vessel designated by the importer at the agreed delivery port in

March 30, 2022