Umit Gumusten

Helping businesses grow for over 10 years.
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The Shifting Political Landscape: A Global Perspective

The political landscape is undergoing significant transformation. Traditionally, the left and right wings have occupied distinct ideological territories. However, recent global developments suggest a convergence towards the center by left-wing politicians, while right-wing politicians are forming a more unified, global front. This

July 14, 2024

"The Book of Five Rings" by Miyamoto Musashi

Book Review

Mastering Strategy and Self-Discipline: “The Book of Five Rings”

Overview “The Book of Five Rings” is a classic text on kenjutsu and the martial arts in general, written by the famed Japanese swordsman Miyamoto Musashi. The book, originally composed in 1645, is a philosophical and practical guide to the way of

July 14, 2024

Entrepreneur

Overcoming Common Entrepreneurial Challenges

Starting a business can be both exciting and overwhelming. As an entrepreneur, you are constantly faced with challenges that test your resilience and determination. From securing funding to managing a team, the journey of entrepreneurship can be filled with obstacles. But the

July 14, 2024

The Power of Networking: Building Relationships that Drive Business Growth

Entrepreneur

Networking: Building Relationships That Fuel Growth

In today’s fast-paced and interconnected world, the adage “It’s not what you know, but who you know” holds more truth than ever. Networking has become a cornerstone of business success, and building strong, meaningful relationships can be the catalyst for significant growth.

July 12, 2024

Book Review

Mastering Negotiation: A Review of “Never Split the Difference” by Chris Voss

In the realm of negotiation, few books stand out as both immensely practical and deeply insightful. “Never Split the Difference” by Chris Voss is one such gem. As someone who has found great value in its pages, I can attest to its

July 12, 2024

Marketing

The Power of Branding: Why It’s Crucial for Long-Term Success

In today’s fast-paced and competitive business landscape, the importance of branding cannot be overstated. Whether you’re a small business owner, a seasoned entrepreneur, or a multinational corporation, building and maintaining a strong brand is essential for long-term success. Having worked across various

July 11, 2024

Book Review

Unlocking Success with ‘The Goal’

As a seasoned professional navigating the intricate world of business, I have always sought literature that not only educates but also inspires. “The Goal” by Eliyahu M. Goldratt stands out as a beacon of wisdom and practical insight, not just for business

July 11, 2024

Opinion

Happy Labour Day! The Importance of the Organized Working Class in Türkiye

Early yesterday morning I started following the news from Istanbul. The first photos that landed on X in the early hours were a harbinger of how May 1 would go. The police had set up a barricade in front of the Bozdoğan

May 2, 2024

International Relations

Why Cultural Intelligence Is Your Business Passport in the Global Marketplace

In today’s hyperconnected world, business isn’t just about cornering the local market – it’s about navigating a labyrinth of diverse cultures, languages, and customs. To conquer this global maze, one essential tool becomes indispensable: cultural intelligence (CQ). But what exactly is CQ,

January 8, 2024