Umit Gumusten, Author at Umit Gumusten

Inbound Marketing Made Easy For Exporters

What is Inbound Marketing? Inbound marketing is a methodology applied to attract potential customers to your brand using SEO, content marketing, social media etc. through all effective channels that put you in front of your target audience and lay the groundwork for

April 22, 2022

International Trade

Understanding Tariffs And Non-Tariff Barriers To Trade

Tariffs are customs duties imposed on merchandise imports by governments. A country or a trade block imposes a tariff either to a country or to a specific product. For the latter, it’s important to know the correct product code as the customs

April 6, 2022

International Trade

How to Export Goods Under FOB Incoterms® 2020 Rules

FOB, short for “Free on Board”, is one of the most preferred shipping methods in international transportation. According to FOB rules, the exporter is obligated to deliver the goods aboard the vessel designated by the importer at the agreed delivery port in

March 30, 2022

Strategy

Where To Start Your Internationalization Strategy

As in every business model, your goal of becoming an exporter should be based on a roadmap that navigates you to go global step by step. To do this, you’ll firstly need an honest self assessment of your organization. We can only

March 26, 2022

Entrepreneur

Top Tips On How To Prepare For A Successful Business Trip

Business trips can be challenging depending on the country you are visiting in terms of cultural differences, food, timezone, accommodation, transportation, climate, security issues and so on. Especially if you are planning to visit more than one company from different countries in

March 20, 2022