Umit Gumusten

Helping businesses grow for over 10 years.
Visit services page below to find out how I can help.

Using Big Data to Grow Your Small Business

Big data, huh? You think you’ve heard that term thrown around you quite a lot, especially over recent years. It sounds kind of scary, especially if you happen to be running a small business. Perhaps it makes you say, “Isn’t big data

September 13, 2024

Entrepreneur

Must We Be Capitalist to Be an Entrepreneur?: A Non-capitalist Entrepreneur Perspective

Perhaps the most immediate archetype that comes to mind any time the issue of business comes up is that of a strong and ruthless capitalist. That ideal dominates the popular narratives of enterprise: an unrelenting pursuit of profit, growth at all costs,

September 11, 2024

Business·Strategy

Total Factor Productivity: Understanding the Elusive Key to Economic Growth

Productivity is considered by many to be the locomotive driving growth and therefore setting the course of nations and industries in the modern world economy. Of the many ways available for measuring productivity, one usually stands out because of its comprehensive nature:

September 9, 2024

Entrepreneur·Marketing

Crafting a Presentation with Impact

When creating a presentation, one of the most crucial steps is understanding your audience. This process is commonly referred to as audience analysis, and it plays a pivotal role in shaping the message, tone, and style of your presentation. However, it’s essential

September 7, 2024

Business·Strategy

Mastering the VUCA: Strategies for Success in an Unpredictable World

The 21st century has seen some change dramatically in the way organizations operate and compete. In such a world, traditional strategies and long-term planning are increasingly being challenged by rapid and unpredictable change. Thus, the term VUCA-an acronym for Volatility, Uncertainty, Complexity,

September 3, 2024

Capital Expenditures (CAPEX) and Operational Expenditures (OPEX)

Strategy

CAPEX vs. OPEX: Key Differences and Strategic Implications

In the world of business finance, understanding the difference between Capital Expenditures (CAPEX) and Operational Expenditures (OPEX) is crucial. These two terms represent distinct categories of business expenses, each with its own implications for a company’s financial health, tax obligations, and long-term

September 1, 2024

Business·Entrepreneur·Strategy

SMART vs. CLEAR: The Future of Goal Setting in a Dynamic World

In the ever-evolving landscape of business and personal development, the way we set goals has a profound impact on our success and satisfaction. Whether you’re an entrepreneur launching a startup, a manager leading a team, or an individual striving for personal growth,

August 30, 2024

Art·Business·Curiosity Chronicles

How Literature Reflects Cultural Nuances in Business

Literature, often perceived as a mirror of society, is an invaluable tool for understanding the intricate nuances of culture. It captures the essence of a society’s values, beliefs, and practices, offering insights that are particularly relevant in the context of business. As

August 28, 2024

Entrepreneur

The Essence of Entrepreneurship: Beyond Business

Entrepreneurship is often synonymous with starting and running a business. When we hear the word “entrepreneur,” we tend to think of someone who launches a startup, builds a company from scratch, or develops a groundbreaking product or service. However, the essence of

August 27, 2024