Umit Gumusten

Helping businesses grow for over 10 years.
Visit services page below to find out how I can help.

Where To Start Your Internationalization Strategy

As in every business model, your goal of becoming an exporter should be based on a roadmap that navigates you to go global step by step. To do this, you’ll firstly need an honest self assessment of your organization. We can only

March 26, 2022

Entrepreneur

Top Tips On How To Prepare For A Successful Business Trip

Business trips can be challenging depending on the country you are visiting in terms of cultural differences, food, timezone, accommodation, transportation, climate, security issues and so on. Especially if you are planning to visit more than one company from different countries in

March 20, 2022

Strategy

So, So You Think You Can Sell

Of the conversations I’ve had with smes about failing to go global, I hear these 3 arguments most commonly:

March 19, 2022

Marketing

How To Craft Your Export Marketing Strategy

You have done your research and identified target markets you can compete in and you are at the export marketing phase. Now you have big opportunities for your business’s growth and it’s time to figure out how to introduce your brand to

March 13, 2022

Strategy

5 Effective Market Entry Strategies Alternative To Direct Exporting

Most exporters have more than one target market for their products as people’s buying and consuming behaviors are identical. A Mexican, Turk, German, Indian and Indonesian eats bread, drives a car, watches TV, wears clothes etc. Besides basic needs, they differentiate in

February 26, 2022

Documentation

Export Documents Used In International Trade

Export documents, besides finding international buyers and closing the deal, constitute the most important part in international trade. Without having the knowledge of documentation, convincing prospects of buying doesn’t mean anything. Among the essentials of international trade, having knowledge of documentation comes

February 19, 2022

International Trade

Are You Fit For Export? Self Assessment Questions To Ask Before You Start Exporting

Deciding to start exporting can be daunting for small businesses that have no knowledge of international trade. This is quite understandable, because what we do not experience is a mystery to us; until we get to try. In the age of globalization,

February 12, 2022

International Trade

How To Find Buyers To Export Your Products

Every business owner confidently stands behind their products or services and they like to promote themselves in this vein. But when it comes to finding buyers, it turns out to be an issue that doesn’t have to do with how good their

February 2, 2022

Strategy

How To Do A Bulletproof Target Market Research For Exporting

The importance of SMEs in international trade is incontrovertible and every government desires their small businesses to become a global company. However, due to several reasons they have difficulty in retaining their presence in the international arena. It’s mostly because they skip

January 22, 2022