strategy Archives - Umit Gumusten

Agility vs Long-Term Planning: Finding the Right Mix

Planning is important. We hear this all the time. But in a world that moves as fast as ours, is it really enough to stick to a rigid plan? On the flip side, being flexible and agile sounds ideal too, but can

September 25, 2024

Strategy

The Psychology of Strategic Negotiation: What You Can Learn from Diplomats

Negotiation is everywhere, from closing business deals to workplace dynamics, and even the decision on where to take the next family vacation. Success versus frustrating impasse often hinges on one pivotal factor: strategy. And when it comes to the mastery of strategic

September 18, 2024

Business·Strategy

Total Factor Productivity: Understanding the Elusive Key to Economic Growth

Productivity is considered by many to be the locomotive driving growth and therefore setting the course of nations and industries in the modern world economy. Of the many ways available for measuring productivity, one usually stands out because of its comprehensive nature:

September 9, 2024

Business·Strategy

Mastering the VUCA: Strategies for Success in an Unpredictable World

The 21st century has seen some change dramatically in the way organizations operate and compete. In such a world, traditional strategies and long-term planning are increasingly being challenged by rapid and unpredictable change. Thus, the term VUCA-an acronym for Volatility, Uncertainty, Complexity,

September 3, 2024

Entrepreneur

Mastering Strategic Thinking: Your Blueprint for Success

Unlocking the Power of Strategic Thinking Let’s dive into a topic that’s a game-changer in both personal and professional realms: strategic thinking. This isn’t just for CEOs or military generals—it’s a skill everyone can develop to make better decisions, solve problems effectively,

July 24, 2024

International Trade·Marketing·Strategy

Exporting in 2024: How B2B Companies Can Go Global with Digital Marketing

In today’s interconnected world, the possibilities for businesses to expand beyond their borders are vast. For B2B companies, reaching international markets offers numerous advantages, from accessing new customer segments to diversifying revenue streams. However, successfully entering the global arena requires a strategic

January 1, 2024

Strategy

So, So You Think You Can Sell

Of the conversations I’ve had with smes about failing to go global, I hear these 3 arguments most commonly:

March 19, 2022

Marketing

How To Craft Your Export Marketing Strategy

You have done your research and identified target markets you can compete in and you are at the export marketing phase. Now you have big opportunities for your business’s growth and it’s time to figure out how to introduce your brand to

March 13, 2022

Strategy

5 Effective Market Entry Strategies Alternative To Direct Exporting

Most exporters have more than one target market for their products as people’s buying and consuming behaviors are identical. A Mexican, Turk, German, Indian and Indonesian eats bread, drives a car, watches TV, wears clothes etc. Besides basic needs, they differentiate in

February 26, 2022