Of the conversations I’ve had with smes about failing to go global, I hear these 3 arguments most commonly:
- We have been trying to export our products for long, but we couldn’t even do one. Our rival who opened last year has already started selling to 2 countries. Moreover, our product is better and cheaper.
- While I can’t sell to the companies in the neighboring country, a lot of others from overseas can. I don’t understand how.
- (This one is my favourite) — I produce my product at my factory, but this broker [name] buys from me and exports to lots of countries.