In addition to the big advantages it provides, exporting brings a number of risks along. Small and medium-sized enterprises that haste to start exporting asap generally plunge into contacting potential buyers in an attempt to sell their products without studying the markets and export risks. As such they ignore scrutinizing the entry conditions in the beginning and make the deals with the leads. In the following process, they learn that they are required to fulfil a series of criteria such as tests, permissions, certifications or export-import related documents.
In addition to not knowing about the procedures, they may also be unaware of the potential risks that arise from various reasons like political, legal, cultural or financial risks. You can never be safe and prepared without recognizing these risks.