What is Inbound Marketing?
Inbound marketing is a methodology applied to attract potential customers to your brand using SEO, content marketing, social media etc. through all effective channels that put you in front of your target audience and lay the groundwork for engaging with them.
The most effective way to engage your audience is to create high-quality and useful content that educates, inspires and brings them closer to your brand.
While inbound marketing mainly aims at converting a lead into an advocate of a brand; when it comes to international trade, its first goal is to attract the potential buyers and get them to contact you in person using various types of CTAs (Call to Action).Keep Reading