marketing Archives - Umit Gumusten

Crafting a Presentation with Impact

When creating a presentation, one of the most crucial steps is understanding your audience. This process is commonly referred to as audience analysis, and it plays a pivotal role in shaping the message, tone, and style of your presentation. However, it’s essential

September 7, 2024

Marketing

Navigating 2024: Essential Marketing Trends for Success

As we move through 2024, the marketing landscape continues to evolve rapidly. Staying current with the latest trends is crucial for maintaining a competitive edge and effectively engaging with your audience. Here, we explore the most impactful marketing trends of the year

August 8, 2024

Marketing

The Power of Branding: Why It’s Crucial for Long-Term Success

In today’s fast-paced and competitive business landscape, the importance of branding cannot be overstated. Whether you’re a small business owner, a seasoned entrepreneur, or a multinational corporation, building and maintaining a strong brand is essential for long-term success. Having worked across various

July 11, 2024

International Trade·Marketing·Strategy

Exporting in 2024: How B2B Companies Can Go Global with Digital Marketing

In today’s interconnected world, the possibilities for businesses to expand beyond their borders are vast. For B2B companies, reaching international markets offers numerous advantages, from accessing new customer segments to diversifying revenue streams. However, successfully entering the global arena requires a strategic

January 1, 2024

Marketing

Get the Most Out of Your Marketing Efforts with A/B Testing

What is A/B Testing A/B testing, aka split testing, is a marketing method used to optimize our marketing performance by comparing two versions of a web page or any marketing related asset (email, ad, pop up, app, etc.). Basically we test two

January 29, 2023

Marketing

Inbound Marketing Made Easy For Exporters

What is Inbound Marketing? Inbound marketing is a methodology applied to attract potential customers to your brand using SEO, content marketing, social media etc. through all effective channels that put you in front of your target audience and lay the groundwork for

April 22, 2022

Marketing

How To Craft Your Export Marketing Strategy

You have done your research and identified target markets you can compete in and you are at the export marketing phase. Now you have big opportunities for your business’s growth and it’s time to figure out how to introduce your brand to

March 13, 2022

Marketing

Marketing Isn’t Advertising

Sometimes I hear people saying “I hate marketers. All they do is try to sell their products to me. They are everywhere: in my inbox, social media accounts, tv, newspaper.” To escape from such an intrusion, they use ad blockers, premium version

December 22, 2021