marketing

Inbound Marketing for Exporters
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Inbound Marketing Made Easy For Exporters

What is Inbound Marketing?

Inbound marketing is a methodology applied to attract potential customers to your brand using SEO, content marketing, social media etc. through all effective channels that put you in front of your target audience and lay the groundwork for engaging with them.

The most effective way to engage your audience is to create high-quality and useful content that educates, inspires and brings them closer to your brand.

While inbound marketing mainly aims at converting a lead into an advocate of a brand; when it comes to international trade, its first goal is to attract the potential buyers and get them to contact you in person using various types of CTAs (Call to Action).

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Export Marketing Strategy

How To Craft Your Export Marketing Strategy

You have done your research and identified target markets you can compete in and you are at the export marketing phase. Now you have big opportunities for your business’s growth and it’s time to figure out how to introduce your brand to those markets and penetrate in an effective and efficient way. 

Export marketing strategy is not export plan

Before starting to break down the export marketing, I want to be sure that you already know that export marketing strategy and export plan are not the same thing and that you’ve already done your export plan.

For those who may have missed the difference, let’s clarify it. Export plan is a holistic strategy that navigates you to go global. It helps you understand your capacity, capability and achieve your internationalization goals strategically. Export marketing is part of that plan and you cannot execute your marketing activities without an export plan.

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Marketing vs Advertising
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Marketing Isn’t Advertising

Sometimes I hear people saying “I hate marketers. All they do is try to sell their products to me. They are everywhere: in my inbox, social media accounts, tv, newspaper.” To escape from such an intrusion, they use ad blockers, premium version of youtube, streaming services like Netflix and so on. Apparently from the standpoint of consumers everything that is used to promote a product is marketing. This actually shows that marketers fail to express themselves.

We can say that there is a big fallacy here and these examples give us an idea about the perception of marketing. By definition, they are actually confusing marketing with advertising. Unfortunately marketing seems to have been reduced to advertising which irritates people. Companies also play a major role in the formation of this perception; Instead of developing a well-designed marketing strategy, they take the easy way out and buy ads believing they can get people to buy their products.

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