Most exporters have more than one target market for their products as people’s buying and consuming behaviors are identical. A Mexican, Turk, German, Indian and Indonesian eats bread, drives a car, watches TV, wears clothes etc. Besides basic needs, they differentiate in terms of geographical, cultural and economic factors. While one likes brown bread, the other likes pita; one likes a hybrid automobile, the other likes a pick-up.
Looking at the diversities of end-user consumption, the characteristics of local businesses are shaped by the influence of their own culture. After all, they are the people living in the same community.Keep Reading