competitor analysis

Competitor Analysis

Competitor Analysis in International Trade and How to Conduct One

What is Competitor Analysis?

Competitor analysis is a holistic work of identifying the rivals of a company, finding out their strategies that make them successful in the industry, detecting threats and discovering opportunities to pave the way for developing strategic moves.

Competitor analysis helps businesses be proactive, take right actions, foresee the future trends and develop rocksolid strategies to get ahead of their rivals.

There are so few niches with moats that surround them. In almost every profitable business there is competition; however, where there is competition, there is a war to win. And each business struggles to gain a foothold in this war. Whoever fights better will dominate the larger area.

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