Umit Gumusten

January 8, 2024

Business·International Relations·International Trade

Why Cultural Intelligence Is Your Business Passport in the Global Marketplace

In today’s hyperconnected world, business isn’t just about cornering the local market – it’s about navigating a labyrinth of diverse cultures, languages, and customs. To conquer this global maze, one essential tool becomes indispensable: cultural intelligence (CQ). But what exactly

Exporting in 2024: How B2B Companies Can Go Global with Digital Marketing

In today’s interconnected world, the possibilities for businesses to expand beyond their borders are vast. For B2B companies, reaching international markets offers numerous advantages, from accessing new customer segments to diversifying revenue streams. However, successfully entering the global arena requires

January 1, 2024

Unlock the Potential of Your International Business with Trade Finance

Prospect: Your prices are OK. But our payment policy lets us work only T/T 45

February 7, 2023

Get the Most Out of Your Marketing Efforts with A/B Testing

What is A/B Testing A/B testing, aka split testing, is a marketing method used to

January 29, 2023

Opinion

Shifting Alliances in an Era of Intertwined Blocs

October 9, 2023

In a world characterized by rapid globalization and dynamic geopolitical shifts, the traditional delineation of blocs led by superpowers has given way

The IMEC Agreement: A Sweet Distraction or Realistic Corridor?

October 1, 2023

The recent G20 summit held in 2023 saw the world’s leading economies come together to discuss pressing global issues and explore potential

Türkiye’s Challenging Balancing Act in a Multipolar World

September 28, 2023

In the ever-shifting landscape of international relations, Türkiye finds itself at a crossroads, juggling the delicate art of diplomacy between the East

Global Trade in Flux

September 28, 2023

In the dynamic world of global trade, the month of July 2023 presented an intriguing landscape of fluctuations and disparities. According to

Davos Summit: Leaders Optimistic About Global Economy Despite Mixed Signals

January 19, 2023

All leaders and top government officials are racing to make optimistic statements about the global economy. The DAVOS summit also gave them

Is This The End Of Globalization?

January 15, 2023

While the world is going through challenging times, the same old concerns came up again. Is the world going back to the

International Trade

8 Aspects To Consider Before Going Global With Your Business

January 22, 2023

International Trade

While businesses are experiencing the worldwide storm, SMEs particularly feel the pinch to the bone. This pushes them to consider going global. However, sometimes the journey of exporting may end up with worse consequences. Running a business is a significant undertaking, and expanding operations to a global scale requires even more effort and planning. Companies seeking to expand internationally should

Understanding Tariffs And Non-Tariff Barriers To Trade

Tariffs are customs duties imposed on merchandise imports by governments. A country

April 6, 2022

How to Export Goods Under FOB Incoterms® 2020 Rules

FOB, short for “Free on Board”, is one of the most preferred

March 30, 2022

Are You Fit For Export? Self Assessment Questions To Ask Before You Start Exporting

Deciding to start exporting can be daunting for small businesses that have

February 12, 2022

How To Find Buyers To Export Your Products

Every business owner confidently stands behind their products or services and they

February 2, 2022

Marketing

how to overcome sales objections like a master

Sales Objections And How To Overcome Like A Master

Two things never end: the normality of potential customers’ sales objections without understanding at the beginning, and salespeople know it. Both are eternally unchanging

How An Ideal Website That Converts Should Be

When it comes to promoting your brand, I can’t imagine anything better than the corporate website. Yes, social media is great too, but their

Competitor Analysis in International Trade and How to Conduct One

What is Competitor Analysis? Competitor analysis is a holistic work of identifying the rivals of a company, finding out their strategies that make them

Inbound Marketing Made Easy For Exporters

What is Inbound Marketing? Inbound marketing is a methodology applied to attract potential customers to your brand using SEO, content marketing, social media etc.

Top Tips On How To Prepare For A Successful Business Trip

Business trips can be challenging depending on the country you are visiting in terms of cultural differences, food, timezone, accommodation, transportation, climate, security issues

How To Craft Your Export Marketing Strategy

You have done your research and identified target markets you can compete in and you are at the export marketing phase. Now you have

Strategy

Where To Start Your Internationalization Strategy

March 26, 2022

As in every business model, your goal of becoming an exporter should be based on a roadmap that navigates you to go global step by step. To do this, you’ll firstly need

Strategy

So, So You Think You Can Sell

March 19, 2022

Of the conversations I’ve had with smes about failing to go global, I hear these 3 arguments most commonly:

5 Effective Market Entry Strategies Alternative To Direct Exporting

February 26, 2022

Most exporters have more than one target market for their products as people’s buying and consuming behaviors are identical. A Mexican, Turk, German, Indian and Indonesian eats bread, drives a car, watches

How To Do A Bulletproof Target Market Research For Exporting

January 22, 2022

The importance of SMEs in international trade is incontrovertible and every government desires their small businesses to become a global company. However, due to several reasons they have difficulty in retaining their

How To Deal With The Discount Requests

You may say that one of the best ways keeping the customer from going to a competitor is answering to the discount requests. This is quite understandable. However, do you think it’s

What is SWOT Analysis?

SWOT analysis, acronym of “Strengths, Weaknesses, Opportunities, Threats”, is a strategic planning tool that allows you to dig deeper in terms of understanding the current situation of your business and taking future

PEST Analysis | A Tool For Your Export Strategy

PEST Analysis, an acronym for Political, Economic, Social and Technological, is a useful tool to help businesses to analyze markets in different aspects. It is used to assess a market whether it

International Trade Finance

Bill of Exchange: The Key Payment Instrument in International Trade Finance

In international trade finance, sellers rely on various payment instruments to ensure secure and efficient transactions. One such instrument that

Letter of Credit | Payment Terms in International Trade

L/C, short for “Letter of Credit”, is a contractual payment instrument that guarantees the importer’s payment to the exporter when

Open Account | Payment Terms in International Trade

Open account, also known as Cash Against Goods, is a payment method that enables the importer to pay for the

Cash Against Documents (CAD) | Payment Terms In International Trade

CAD, short for “Cash Against Documents”, is a payment method in which banks are used for intermediation in terms of

Cash in Advance | Payment Terms in International Trade

What is Cash in Advance (CIA)? Cash in advance, also called cash with order or advance payment, is exporters’ favourite

Incoterms

INCOTERMS 2020 | CIF – COST INSURANCE FREIGHT

CIF, short for “Cost Insurance Freight”, means that the exporter is obligated to deliver the goods to the buyer by

June 6, 2021

Incoterms

INCOTERMS 2020 | CFR – COST AND FREIGHT

CFR, short for “Cost and Freight”, means that the exporter is obligated to deliver the goods on board the vessel

June 5, 2021

Incoterms

INCOTERMS 2020 | FOB – FREE ON BOARD

FOB, short for “Free on Board”, means that the exporter is obligated to deliver the goods aboard the vessel designated

June 4, 2021

Incoterms

INCOTERMS 2020 | FAS – FREE ALONGSIDE SHIP

FAS, short for “Free Alongside the Ship”, means that the exporter is obligated to deliver the goods by placing them

June 3, 2021

Incoterms

INCOTERMS 2020 | DDP – DELIVERY DUTY PAID

DDP, short for “Delivery Duty Paid”, means that the exporter is obligated to deliver the goods to the importer at

June 2, 2021

Incoterms

INCOTERMS 2020 | DPU – DELIVERED AT PLACE UNLOADED

DPU, short for “Delivered at Place Unloaded”, means that the exporter is obligated to deliver the goods to the importer

June 1, 2021

Incoterms

INCOTERMS 2020 | DAP – DELIVERED AT PLACE

DAP, short for “Delivered at Place”, means that the exporter is obligated to load the goods onto the collecting vehicle

May 31, 2021

Incoterms

INCOTERMS 2020 | CIP – CARRIAGE AND INSURANCE PAID TO

CIP, short for “Carriage and Insurance Paid to”, means the exporter is obligated to load the goods to the first

May 30, 2021

Latest

Commodities

Dates Market

Global market research on fresh and dried dates. Get the insights into dates market and discover the top exporters and importers.

February 3, 2023

Commodities

Coffee Market

Discover the insights on the global coffee market, including production, consumption, and trade statistics.

January 26, 2023

Opinion

3 Major Powers And What The New Year Brings

Considering the global political and economic situation, we cannot say that we are starting 2023 with positive news and forecasts all over the world. Global growth projection of the World Bank, rising inflation and expected recession… On top of that, the

January 13, 2023

Documentation

Export Documents Used In International Trade

Export documents, besides finding international buyers and closing the deal, constitute the most important part in international trade. Without having the knowledge of documentation, convincing prospects of buying doesn’t mean anything. Among the essentials of international trade, having knowledge of documentation

February 19, 2022

International Trade

7 Reason To Start Exporting In The New Year

If you are still a brick and mortar SME that has a domestic customer base, maybe this year is the time to start exporting. With so many online and offline resources and help from governmental bodies there is no excuse of

January 16, 2022

Entrepreneur

How productive are you?

Do you consume entrepreneurial stuff just for joy like a kid’s watching cartoons or do you do it to incorporate the tips, ideas etc. into your life practices? You can’t be successful by watching successful people, listening to all those podcasts

January 7, 2022

Marketing

Marketing Isn’t Advertising

Sometimes I hear people saying “I hate marketers. All they do is try to sell their products to me. They are everywhere: in my inbox, social media accounts, tv, newspaper.” To escape from such an intrusion, they use ad blockers, premium

December 22, 2021